In this new era of business, Technographics Database is the fuel for your business. As an acknowledgement of data driven trends, knowledge of the technology used by companies give you a clear competitive advantage. Technographics define the technology used by the targeted audience. With Technographics data, companies can gain an insights of the company’s intention to purchase any technology solutions and company’s technology stack. Once you know that, you can better customize your marketing content.
Whether you are seeking to improve your companies account targeting, Sales intelligence and business intelligence or to better understand the best practice around customer acquisition, using Technographics data will help you every way.
Benefits of Technographics Database
You will be able to know your competitors products, tools and services which will create an opportunity to increase your market share by facilitating the targeting of competitors customer base.
- You will be able to target companies based on their technology stack, which will help you to create such emails that matches the customer’s requirements.
- You will be able to upsell by offering your best additional products and services.
- You will be able to improve your sales productivity by knowing the right customer to sell to.
- You will be able to reach in new market which you would not have reached without access of Technographics information.
Conclusion: Technographics Database will help your prominent units in your organization (sales and marketing team) to boost your strategies, increases conversion rates and their targeting efforts will be hugely improved by knowing the right people to target.
We believe that there is no more innovative ways for the companies rather than Technographics Database to find the right customers to target and expand business globally.
Author: Amir Hussain | Demand Generation Specialist | Dutando
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