Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. This tool is very helpful in elevating the relationship between the brand and customer thereby turning the prospect into a profitable and loyal customer. Well, Email marketing has been there forever but has the surfacing of new technologies and marketing channels clogged the advantages that could be derived from Email marketing? NO. In Fact the revolution of social media platforms have not been able to displace the Email marketing strategy.
So in order to successfully achieve the goals of Email marketing campaigns, one must keep these points in mind.
1. Undoubtedly data verification is the cornerstone of a successful campaign. It is necessary to check the validity of every bit of data otherwise the campaign will turn out to be a failure.
2. You should use email verification services that help in removing ‘all invalid’, ‘Do Not mail’ or any spam email addresses. This still does not guarantee you whether your ‘accept all’ emails are deliverable or not. So in order to encounter that, you need to run a campaign through a third-party data provider to check the status of your “accept all” emails.
3. To catch the attention of a targeted client is very necessary and for that one has to be very creative. Your mail should be differentiated in major aspects from other brands’ mails. The client’s interest should be aroused by its frame and content.
4. Honestly, no one would be willing or happy spending a lot of time just reading emails, especially busy professionals. For that your content should be effective and small so that everything that should be said is said in less time.
5. High engagement rate is necessary for your Email campaigns. The email deliverability needs to be above 90% in order to get a high engagement rate.
6. Surety of contact accuracy and deliverability that your data partner provides is mandatory otherwise the Email Service Provider could be at risk at losing his stature.
7. To use “double opens strategy,” is helpful so that your emails won’t be unidentified. It is done simply by resending those emails which are not opened by subscribers but with a different subject line.
8. Avail the benefits provided by the Data provider or email marketing agency to ease the process at every stage by attaining a high deliverability rate and to assure that you get the updated email list. This will contribute largely to make your campaign a success.
9. In order to avoid the destination of your emails in the spam folder just verify your domain and make sure that you stick within the boundaries such as that of CAN-SPAM Act. Furthermore, you should avoid excessive usage of exclamation marks, crudely formatted HTML, and all caps, hyperbolic phrases.
10. You must be updated because email marketing is evolving continuously. No technique is permanently functional. Sometimes some things may not be practical which have proved useful in the past. So it is necessary to unlearn the things that are not working now. In short keep yourself updated regarding new market strategies.
CONCLUSION:
To sum up, Email marketing is common and widely used but it is easy for everyone to master this art. So in order to become proficient in email marketing, you should seem pertinent and relevant in every situation. Customers’ needs should be of prime concern and not necessarily yours.
Author: Mubashir Zarger | Demand Generation Coordinator | Dutando
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