techmarketing – Dutando Blog

Technographics Database: Prepare Your Business for the Future

September 30, 2020 by Dutando Blogs

In this new era of business, Technographics Database is the fuel for your business. As an acknowledgement of data driven trends, knowledge of the technology used by companies give you a clear competitive advantage. Technographics define the technology used by the targeted audience. With Technographics data, companies can gain an insights of the company’s intention … Continue reading Technographics Database: Prepare Your Business for the Future

The Massive Prospecting Operation

September 28, 2020 by Dutando Blogs

“Prospecting” can start blended emotions among salespeople. There’s no contending that prospecting is one of the most significant and key pieces of the business cycle. Great prospecting leads to great deals 1. Measure Your Prospecting Efficiency It’s essential to gauge your prospecting response Rate. A solid Response Rate will tell you how effective your cold … Continue reading The Massive Prospecting Operation

7 Reasons why Technographics are best for your tech-marketing.

September 23, 2020September 23, 2020 by Dutando Blogs

Technology Marketing and Demand Generation has evolved multifold over the past decade. Tech companies are changing how they market in order to be more efficient and effective with the type of companies they want to reach out to. So what are Technographics? Technographics is a tech marketing technique where a company has access or intelligence … Continue reading 7 Reasons why Technographics are best for your tech-marketing.