Email marketing is considered as one of the best way of marketing because you get a chance to talk to your prospect directly in their inbox and approach them for whatever you are offering.
In addition to it, you get brand awareness and that makes your impression in the market and your brand trustworthy.
Here are the 10 reasons why Email Marketing is here to stay
1. Email marketing is uncomplicated
Minimum amount of resources are required for Email marketing such as a mail id, phone or laptop, internet connection and set-upping it is very easy and not rocket science.
2. Email propels more audience.
As the world is evolving every person has a mail id and that makes email marketing to be reached to more audience and professionals still prefer mails over social media.
3. Email marketing doesn’t require huge investment
It is one of the cheaper way of marketing as most of the mail service providers provide free mail up to 2000 mails and you don’t need huge manpower, media agencies to work on field which excludes huge expense.
4. It gives you an assurance on deliverability
According to studies and research 22% of mails sent goes to spam or not delivered and 78% hits right to the prospect’s inbox which more compared to any other marketing practice.
5. Privacy plays a vital role in email marketing
Everyone is not open to discuss things on social media while email gives privacy and let person to keep their thoughts on mail without thinking of any other aspects
6. Building relationship with the client is easy
Communication with clients on a regular basis maintains a good relationship and this can bring huge business opportunity for an organisation and they can turn up as your privileged partners. Most importantly getting feedback from a client is important as you can find errors in your product and improvise it for future.
7. Return of investment is high
As stated above investment in email marketing is less but return of investment is high. For example, you spend a $1 on a mail in return you get a deal of $4000, its huge right?
8. Response is instantaneous
While compared to other way of marketing the response rate is high and instantaneous and this response can turn from engagement to transaction you never know.
9. Simple to be shared
If the person you prospected likes your mail but he has no decision making power but he can forward the mail to the person who has authority to take decisions and by this the effort you had put to while send that mail will not go in wain.
10. Measuring your performance is easy
Email marketing gives you analytics which can be used to correct the mistakes which you had done previously and improvise your approach that can bring better results. Some of the statistics include
Emails opened, Emails unopened, automatic replies, unsubscribes, incorrect email topologies, Ip address blocked, and domain health.
Conclusion: Email marketing is the best way to approach, communicate with your clients and can boost your brand and sales. It makes difference in reaching to the targeted audience and getting response or deal of millions within shorter period of time.
Author: Mouin Pasha | Email Marketing Specialist | Dutando
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