Technology Marketing and Demand Generation has evolved multifold over the past decade. Tech companies are changing how they market in order to be more efficient and effective with the type of companies they want to reach out to. So what are Technographics? Technographics is a tech marketing technique where a company has access or intelligence on complete technology stack of the prospect company. Thereby giving an edge to the company and an insight to whether their product/technology would integrate well or whether the prospect company can afford their products/services.
We have listed down 7 reasons why Technographics are effective for Tech companies.
1. Win Competitor Customers: Tehnographics enable you to know competitors’ customers. Those are the right targets for you to replace as your customers. If you have a better solution or have a better support, pricing than your competitors, winning these accounts is a breeze.
2. No Irrelevant Companies: Technographics helps you to reach out to companies that have and are currently using a product similar to yours. So there are no irrelevant companies or dead-end prospects.
3. Right Decision Makers: You can be rest assured that you are not reaching out to any irrelevant job titles. But the right IT Decision makers only.
4. Account Based Marketing Strategy: Technographics can help in identifying the target accounts or MHAs (Must Have Accounts), straight from the competitive clientele. Now reach out to their top customers and convert them into yours.
5. Competitive Strategy: Technographics gives a great level of information in identifying the competitive strategies and make your marketing strategies keeping in mind your competitors’ approach
6. Market Recognition: Technographics help in knowing how much of the market has already been captured by your competition – locally as well as globally. And specific to which competitors have captured what pie. This helps in market penetration strategies.
7. Global Expansion: Know who your Global competitors are which can be a threat soon in your local market, once they expand. Technographics can help counter the competitors’ moves to out-market you.
Conclusion: Dutando.com can help you tap the competition by providing the comprehensive intelligence and technographics of any particular technology/product. Reach to our sales team at sales@dutando.com to get the user information of any specific technology today.
Author: Max Laine, Director Sales | Dutando.com |max.laine@dutando.com
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